Having Instaresting Stories

Last year Instagram rolled out stories, a feature which has quickly become a competitor for SnapChat. The feature allows you to choose between capturing a photo / video on the spot, creating a boomerang (repeating video) or uploading a photo you have taken in the last 24 hours. Here are some creative ways to use Instagram stories for your business! 

 

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Behind the Scenes

You can use Instagram stories to capture the day to day life of your business that the public often does not see, humanizing your brand. Also, @HeyOrca can I come pet your dogs? 

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Cross Promoting

Is there a product or service your business can't do without (like @createolio pizza). Giving them a shoutout can help improve B2B relationships! 

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In Progress

As story viewers we have followed this piece by @WestCoastWoodworks from sawing the lumber now to delivery. A great way to show off new products & connect people to your brand! 

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Feature

People who tag your company are often looking for interaction from your brand. Featuring their photos is a great way to personally interact with your customers and show off your product like @CountryLiberty

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Drive Users to Your Feed

By screen shotting then using the doodle tool to cover up your newest post you can peak story viewers curiosity & send them to your feed like @ashzielinski  

Contests

@EastCoastLifeStyle often posts contests in their stories driving users to comment on their posts! 

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Tips

Giving your users valuable tips, tricks and reminders like @EastCoastTrail does can be very informative (& may even spare a sun burn!)  

Link In Bio

Seen here by @WildHood_ using "Link In Bio" on your story you can drive users to your website. Great for announcing a new product or blog! 

Be In The Know - Extra Tips 

To upload a photo from your camera roll, open up the stories camera then swipe up! 

If you want to use an older photo than 24 hours, screen shot it & then crop any time stamps etc out of it. The ideal dimensions to avoid your photo becoming blurry on stories is using the 16:9 ratio on your crop tool. 

If you want to use a professionally shot photo on your story, use the dimensions 1080 pixels Wide x 1920 pixels tall when you edit it. 

Geolocating your snap story using the location tool can help you be featured on regional stories.