Today, many businesses are opting to only have a Facebook page, thinking that it has the same impact as a website and will help them save money, a sentiment I would disagree with and here's why:
Situation #1: Let's say you have a business where you make crafts, even if I can't order on your website, it's still much more convenient for me as a consumer to navigate through the products that you offer than it is to scroll through your Facebook page (which will lose my attention very quickly!).
Situation #2: I am the world's most indecisive person, going to a restaurant can be a nightmare for me (to be honest, even deciding what restaurant to pick is a nightmare!) So, a major deciding factor for me is being able to check out their menus beforehand online. Without a website, this can mean scrolling through endless photos on your website looking for a menu. Even worse is when there's no menu available at all. Now you've likely lost the business of me and my dining companions.
Situation #3: I am travelling and I want to find a good taco. I love tacos. What do I do? I google "Mexican Restaurant *insert city*". Will your Facebook page come up? Maybe. Will your website come up? It's way more likely! Having a website helps you to reach more potential customers.
Having a website:
- Helps you to attract more customers.
- Acts as a central hub for information for your clients.
- Can drive more traffic to your linked social media accounts.
- Makes your business appear more professional.
- Can give you valuable information about which of your marketing efforts are working.
Although a website is certainly an investment into your business, it doesn't have to be a huge expense! I'm happy to help you establish your brand online starting at just $479!