When I first met Clare, she brought in her seal skin laptop cover to our meeting and I instantly fell in love with it, I was even more amazed when I found out that she had crafted it herself. I couldn't wait to get started on her branding project.
Clare told me she wanted to go with more natural, muted tones. So, I based her brand's colour scheme off of the colours found on seal skin.
Clare told me that she liked to think of the things she makes as "sustainably beautiful" and I couldn't think of a better term to describe them.
So, we decided to incorporate that phrase into her new logo.
We opted for two different versions of her logo, the simple version seen above, and a bolder version she could use on business cards and signage.
As someone who loves supporting both women business owners and our local artisans, I loved working on this project!