In today's fast paced social media environment it's easy to get hung up on how many "likes" your Facebook post got or how many followers you have on Instagram. Scour the web and you'll find hundreds of pages claiming to rise you to Instagram fame. But, that's not the point of this post. The point of this post is to help you get more followers... in real life.
Think about yourself, are you more likely to "like" the photo of a huge corporation on social media or are you more likely to like the photo of the small business down the street with the owner who is always nice to you? Customers who feel loyal to you and your brand are more likely to interact with you on your social media channels.
1. Get Yourself Out There! - You can sit at home saying #likeforlike or you can go out and meet people and exchange information with them. Keep an open eye for networking events in your field for the chance to make valuable connections. One of the things I like to do is peruse Facebook for events near me that I may be interested in!
2. Volunteer - The way that I have met most of the professional connections in my life have been through volunteering with organizations in a wide variety of fields. Not only are you helping your community, you're also making valuable connections!
3. Join a Coworking Space - One of the things I love about being a member of Common Ground is that there are constantly people who are willing to help you in all aspects of your business because chances are they have been there before. Being in a coworking space means usually having someone to bounce your ideas off of and get honest feedback. PLUS I am way more productive in a quiet working environment than at home with so many distractions.
4. Stop the Small Talk - We all have windows, we know what the weather is like. Ask the people you meet questions you GENUINELY want to know that answer to. How did you get started in your business? What would be the biggest challenges you faced in your business? I'm having this problem what would be your suggestion? It makes for a much more productive conversation.
5. LISTEN - You have two ears and one mouth for a reason, when you're asking the valuable questions mentioned above make sure you actively listen and absorb the answers that people are giving you. They aren't talking to listen to themselves talk they're trying to help you. Write things down post conversation if you need to! LinkedIn is also a valuable tool for connecting with people after your chat!
6. Have a Cool Business Card - When I first met Krystal from Reflective Marketing, she gave me her business card which said #BossLady, needless to say I died laughing and it made her memorable. Memorable is good!
7. Be Someone People Want to Be Around - The confirmation bias is to look for things or people that reaffirm the views we already have. If you are constantly negative about life then you are only going to attract people with those same values when what you really want is people who are going to support you. Take a hard look at your attitude and ways to improve it.
8. Interact With Your Customers - Olio is a new pizza restaurant in St. John's which I dropped in to twice. The second time I dropped in the owner remembered my name and where I worked. This kind of interaction made me love the business that much more and suggest through my social media channels that all of my friends try it!
What are some tips that you have for getting yourself out there?